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Selling the Sandler Way Podcast

The Selling the Sandler Way Podcast is brought to you by Sandler Training, the worldwide leader in sales, management, and customer service training. Find more information about Sandler Training at

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Nov 26, 2019

In this episode:

  • Why this sales research is different than other sales research
  • The journey begins with the first sale
  • It’s no longer just about the product or service, it’s about the entire experience
  • Identifying Critical Moments
  • Good customer service is no longer enough
  • The importance of regular feedback from...

Nov 19, 2019

In this episode:
  • Why do people laugh in life and business?
  • How to use storytelling in sales
  • How humor can humanize you to your prospects
  • Is there a science to comedy?
  • Using comedy to establish commonalities
  • Interpersonal, authentic, matching and mirroring comedy is the comedy of sales
  • How humor can help you be...