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Selling the Sandler Way Podcast


The Selling the Sandler Way Podcast is brought to you by Sandler Training, the worldwide leader in sales, management, and customer service training. Find more information about Sandler Training at www.sandler.com.

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May 12, 2020

Brian Sullivan Interviews Jonathon Farrington on The Critical Elements of Proactive Client Retention.
 
In this episode:
 
  • Strengthening the relationship
  • Ensuring relevance
  • Relevance changes with your client’s needs
  • Sustaining win-win
  • Delivering value
  • Growing the partnership
  • Eighty percent of your business comes from existing clients
  • How you can participate in the current, active survey