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Selling the Sandler Way Podcast

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May 12, 2020

Brian Sullivan Interviews Jonathon Farrington on The Critical Elements of Proactive Client Retention.
In this episode:
  • Strengthening the relationship
  • Ensuring relevance
  • Relevance changes with your client’s needs
  • Sustaining win-win
  • Delivering value
  • Growing the partnership
  • Eighty percent of your business comes from existing clients
  • How you can participate in the current, active survey